Latest News

21 November 2016

Lawyers’ chancery cheer: Increase of 600% expected in the area of ​​data protection

21st November 2016 – According to a new study, the volume of data protection disputes could rise six-fold over the next five years. The study was […]
16 October 2016

The Office Team

Meet the office team to take you there. The personal conversation can not be replaced by anything. If you have any questions, please contact the office […]
16 October 2016

PEEAC – all information needed

PEEAC: Certified Courses Please find below a list of courses certified by PEEAC: European Diploma in Direct and Interactive Marketing Bavarian Academy of Advertising and Marketing, […]
16 October 2016

Education

PEEAC- FEDMA’s commitment to ensure high standards for on-going education in Data Driven Marketing For Data-Driven Marketing to flourish, effective educational programs are a fundamental prerequisite. […]
15 October 2016

Join FEDMA now!

Membership request We encourage you to fill in our FEDMA membership request form. You are invited to consult our membership page. FEDMA has an annual membership […]
12 October 2016

The Role of FEDMA

FEDMA is the Federation of European Direct and Interactive Marketing and represents the interests of data-driven marketers from across Europe in Brussels.  It operates mainly through […]
12 October 2016

Our principles

Be Honest and Fair Organisations are expected to be honest and fair and offer a clear customer journey. Organisations are expected to be clear with customers […]
12 October 2016

FEDMA’s Mission

Today, dialogue marketing strategies are mostly digital driven. They provide essential tools for companies to approach, inform and retain customers, as well as providing customer relationship […]
12 October 2016

FEDMA represents

1-to-1 marketing is a vital part of the European economy annually contributing billions of Euros across the 28 member states. Businesses use 1-to-1 marketing to talk […]
11 October 2016

Europe’s businesses depend on data-driven marketing

81% of the businesses say that their ability to target the right people with the right message is vital for the success of their 1-to-1 marketing […]
11 October 2016

A data-driven business

Data is an integral part of the 1-to-1 marketing industry The value created from people’s digital identity – all the digital information about an individual – […]
11 October 2016

Worth thinking of

Vital to the German economy 18% of total advertising spend in Germany comes from 1-to-1 marketing Tangible benefits for the UK businesses 23% of UK sales […]