Latest News

15 October 2016

Join FEDMA now!

Membership request We encourage you to fill in our FEDMA membership request form. You are invited to consult our membership page. FEDMA has an annual membership […]
12 October 2016

The Role of FEDMA

FEDMA is the Federation of European Direct and Interactive Marketing and represents the interests of data-driven marketers from across Europe in Brussels.  It operates mainly through […]
12 October 2016

Our principles

Be Honest and Fair Organisations are expected to be honest and fair and offer a clear customer journey. Organisations are expected to be clear with customers […]
12 October 2016

FEDMA’s Mission

Today, dialogue marketing strategies are mostly digital driven. They provide essential tools for companies to approach, inform and retain customers, as well as providing customer relationship […]
12 October 2016

FEDMA represents

1-to-1 marketing is a vital part of the European economy annually contributing billions of Euros across the 28 member states. Businesses use 1-to-1 marketing to talk […]
11 October 2016

Europe’s businesses depend on data-driven marketing

81% of the businesses say that their ability to target the right people with the right message is vital for the success of their 1-to-1 marketing […]
11 October 2016

A data-driven business

Data is an integral part of the 1-to-1 marketing industry The value created from people’s digital identity – all the digital information about an individual – […]
11 October 2016

Worth thinking of

Vital to the German economy 18% of total advertising spend in Germany comes from 1-to-1 marketing Tangible benefits for the UK businesses 23% of UK sales […]
11 October 2016

1-to-1 marketing creates sales

    Each € spent on 1-to-1 marketing generates €8-21 worth of additional sales
11 October 2016

The three big economies lead the way

More than half of the €100bn is spent in France, Germany and the UK Zu Anti-Banner hinzufügen
11 October 2016

The EU economy needs 1-to-1 marketing

€100bn is spent on 1-to-1 marketing across the 28 member states Zu Anti-Banner hinzufügen
11 October 2016

Fedma Industry Members

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