Who we are
The role of FEDMA
The Federation of European Data and Marketing (FEDMA) is based in Brussels and represents the interests of the data and marketing industry from across Europe in Brussels. Its members use data for effective marketing and improved customer experience through all communications channels. FEDMA operates mainly through the participation of its network of national Data Marketing Associations (DMAs) across Europe and significant companies who have an interest in influencing legislation. FEDMA is one of the most respected advocacy organizations in Brussels. Its industry code is the only one approved and endorsed by the Article 29 working party. Its strength comes from the participation of representatives from most EU Member States, distilling views into a cohesive set of policies for the European Institutions.
Data-driven marketing is a vital component of the European economy, annually contributing billions of Euros across the 27 member states and the UK. Businesses use data-driven marketing to talk directly to existing and potential customers to promote products or services. It allows them to target people with a personalized message, is a cost-effective way to generate sales, builds long-lasting relationships with customers and raises brand awareness. It’s a data-driven industry that relies on data to deliver targeted, relevant, timely messages and enhance the customer’s experience. The industry has a large presence offline and online, in the form of advertising mail, mobile, email, social media, online and telemarketing. FEDMA’s members use data for effective marketing and improved customer experience through all communications channels. FEDMA’s members cover the full customer value chain for prospects and existing customers, from data analysis to performances.
FEDMA works for a thriving European data and marketing industry that balances privacy and innovation to build customer trust and sustainable long-term value.
DR. SACHIKO SCHEUING
- European Privacy Officer at ACXIOM
- Co-Chair, FEDMA
MR. CHRIS COMBEMALE
- CEO of the DMA UK
- Co-Chair, FEDMA
MR. AXEL TANDBERG
- CEO and Founder, Tandberg & Partners AB
- Treasurer, FEDMA
- Chair of the FEDMA Legal Affairs Committee
MR. EMANUEL BRANDIS
- Board member of DMVÖ (Austrian DMA)
- Managing Partner by W1 OMNICHANNEL MARKETING
MR. DIDIER FARGE
- President of the Strategic Committee of DMA France
- CEO Conexance, now part of Choreograph ( Group M ) (WPP)
MR. JOACHIM FAUTH
- Legal Director at Reader’s Digest Verlag Das Beste GmbH
- Vice Chair of the FEDMA Legal Affairs Committee
MR. MARTIN NITSCHE
- President of the Deutscher Dialogmarketing Verband e. V. (German DMA)
- Founder and Managing Partner at Solveta GmbH
MR. FABRIZIO VIGO
- Vice-Chair of DMA Italia
- Co-founder and CEO of SevenData
The FEDMA Team
ROBIN DE WOUTERS
- Communication and Commercial Director
Robin is a Certified Information Privacy Professional (CIPP/E). Before joining FEDMA, Robin was the Communication Coordinator at the European Interactive Digital Advertising Alliance (EDAA). He carries a strong background in communication and public relations, spanning from the private, non-profit and institutional spheres. He previously worked in the field of human rights with Euromed Rights, the ONE Campaign and the United Nations. Robin was re-elected as the Vice-Chair of the Board of the European Interactive Digital Advertising Alliance (EDAA).
- Head of policy
Enrico is a Public Affairs professional specializing in digital policies at the EU and international level. Prior to his role at FEDMA, Enrico worked as a Consultant at Grayling where he advised companies and trade associations on their public affairs strategies in areas related to online platforms, Big Data, data protection, Artificial Intelligence and digital taxation. Enrico was elected to the Board of the European Advertising Standards Alliance (EASA).
- Advocacy & Communication Assistant
Giulia holds an LL.M. in European Law from the European Law School of Maastricht University. By writing her master’s thesis on the competitive effects of the GDPR in the ad tech industry, she gained valuable knowledge of the impact of EU data protection policies on the digital advertising industry. Along with her academic studies, she worked as a Trainee Consultant for two consultancies specialized in European Public Affairs. Giulia speaks fluently Italian, Spanish, and English, and she has a good knowledge of French