WHO IS FEDMA

The Federation of European Data and Marketing (FEDMA) represents the interests of the data and marketing industry from across Europe in Brussels. Its members use data for effective marketing and improved customer experience through all communications channels. Read more here.


Our mission

FEDMA works for a thriving European data and marketing industry that balances privacy and innovation to build customer trust and sustainable long-term value.

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Industry

FEDMA Launch – Monthly industry talks on data & marketing

13th September 2021

Amidst fast-paced technological changes and a regulatory shift towards a closer interplay between data protection and competition, the Data and Marketing Industry is experiencing exciting and challenging developments. FEDMA Talks: In first-party data we trust […]