Become a member

A FEDMA membership would provide you with an ideal forum for best practice exchange, as well as influence - and the latest information - on decisions made by the European Institutions. As new privacy laws are constantly being discussed, we understand the importance of dealing with at times an overwhelming amount of existing and new legislations at European level.

A FEDMA membership also provides access to our Legal Affairs Committee, which meets 4 times a year, with legal and marketing experts from FEDMA’s industry members and DMAs (Data and Marketing Associations) in key European countries.

Find the full list of our members below.

Be informed

Receive incisive real-time information on breaking data marketing related issues, through FEDMA’s Alerts, Newsletters and Publications:
  • Real time feed on breaking news through internal social media, covering FEDMA meetings on key legislative files;
  • An ad hoc legal affairs newsletter with articles from the FEDMA team updating you on key legislations and an insider view on data protection, privacy and other relevant topics;
  • A biweekly newsletter with press articles, studies and events on key legislations and an insider view on data protection, privacy, the digital single market, EU affairs and any pending court cases that might influence interpretation of the legislation;
  • Free access to the Legal Fact Pact, cookie table and other resources;
  • Possibility of a personalised briefing event/webinar for your members/organisation in your city (travel costs extra).

Be heard

Opportunities to get involved on issues that matter to you
  • Join our working groups on issues that matter to you (FEDMA code of conduct and GDPR implementation WG, ePrivacy WG, EDAA/TCF Working Group, consumer affairs Working Group, etc.);
  • Contribute to the developments of our industry’s position at national level;
  • Opportunity to shape FEDMA’s agenda and propose new policy priorities;
  • Opportunity to be elected to the FEDMA Board of Directors.

Join our ethics driven community

Opportunities to participate in our network of activities:
  • Four annual Legal Affairs Committee to represent the views of your organisation, together with experts from our European industry. Participation can be done remotely;
  • Support FEDMA’s work on self-regulation, participate in the work on its code of conduct and contribute to the dialogue between the industry and regulators;
  • Working Groups with other experts from Europe and beyond to closely define FEDMA’s position;
  • FEDMA’s Data Protection summit – held annually in the EU Parliament;
  • Education – Join the PEEAC community;
  • Use the FEDMA logo as a recognised seal of membership and search for a balanced approach to data.

Be a responsible actor

Be in the know about EU regulation affecting our industry
  • General Data Protection Regulation (GDPR) implementation
  • Digital Services Act (DSA) & Digital Markets Act (DMA)
  • ePrivacy,
  • Artificial Intelligence (AI)
  • Consumer law (eg; Unfair Commercial Practices Directive, MCAD, Omnibus Directive)
  • Digital and Data (eg. Data Act)
  • Digital taxation
  • Political Advertising
  • Environmental impact of data-driven marketing activities

Self-Regulation

Global Data and Marketing Alliance (GDMA)

FEDMA’s Secretariat also manages the GDMA, which represents the values of data-driven marketing associations on a global scale and leads worldwide initiatives aimed at providing marketers with global trends, thought leadership and know-how on data-driven marketing and advertising across all sectors, disciplines and channels. The GDMA Global Privacy Principles establish a worldwide framework for customer communication that should underpin all legal and commercial approaches. They are designed as an instrument of best practice and are intended to serve as a guide for self-regulation and legislation.

FEDMA Code of Conduct

Review of the FEDMA code of conduct to the new legal framework on data protection and to the new industry practices. On-going dialogue with the European Data Protection Board (and national Data Protection Authorities), the European Commission and other stakeholders.