FEDMA’s Policy Priorities 2024-2029 – The path to an innovative, trusted and user-centric marketing ecosystem
Ahead of the European elections in June 2024, the Federation of European Data and Marketing (FEDMA) is happy to share its Policy Priorities for the next EU legislative cycle from 2024 to 2029.
The 2019-2024 legislative term has seen a proliferation of game changing legislative proposals which have been adopted or are still in the EU decision-making pipeline. These new laws address multiple aspects of the digital ecosystem, ranging from online content moderation, online advertising, contestable digital markets, to data governance, digital identity, and Artificial Intelligence.
The next legislative term should thus focus on delivering the objectives of these new laws while consolidating existing legislations. In this context, FEDMA calls on EU policymakers to foster:
A Coherent and Harmonised Legal Framework
A Structured Dialogue with Stakeholders
Risk-based Innovation & Trust
How to achieve these goals? FEDMA put together several practical recommendations for policymakers and regulators addressing the even more complex legislative landscape and the need to work across sectors and policy areas, especially data protection, privacy, competition and consumer protection.