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12 October 2016
FEDMA is the Federation of European Direct and Interactive Marketing and represents the interests of data-driven marketers from across Europe in Brussels. It operates mainly through […]
12 October 2016
Be Honest and Fair Organisations are expected to be honest and fair and offer a clear customer journey. Organisations are expected to be clear with customers […]
12 October 2016
Today, dialogue marketing strategies are mostly digital driven. They provide essential tools for companies to approach, inform and retain customers, as well as providing customer relationship […]
12 October 2016
1-to-1 marketing is a vital part of the European economy annually contributing billions of Euros across the 28 member states. Businesses use 1-to-1 marketing to talk […]
11 October 2016
81% of the businesses say that their ability to target the right people with the right message is vital for the success of their 1-to-1 marketing […]
11 October 2016
Data is an integral part of the 1-to-1 marketing industry The value created from people’s digital identity – all the digital information about an individual – […]
11 October 2016
Vital to the German economy 18% of total advertising spend in Germany comes from 1-to-1 marketing Tangible benefits for the UK businesses 23% of UK sales […]
11 October 2016
Each € spent on 1-to-1 marketing generates €8-21 worth of additional sales
11 October 2016
More than half of the €100bn is spent in France, Germany and the UK Zu Anti-Banner hinzufügen
11 October 2016
€100bn is spent on 1-to-1 marketing across the 28 member states Zu Anti-Banner hinzufügen
10 October 2016
1-to-1 marketing is a vital part of the European economy annually contributing with €100bn across the 28 member states. Businesses use 1-to-1 marketing to talk directly […]
