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11 October 2016

Europe’s businesses depend on data-driven marketing

81% of the businesses say that their ability to target the right people with the right message is vital for the success of their 1-to-1 marketing […]
11 October 2016

A data-driven business

Data is an integral part of the 1-to-1 marketing industry The value created from people’s digital identity – all the digital information about an individual – […]
11 October 2016

Worth thinking of

Vital to the German economy 18% of total advertising spend in Germany comes from 1-to-1 marketing Tangible benefits for the UK businesses 23% of UK sales […]
11 October 2016

1-to-1 marketing creates sales

    Each € spent on 1-to-1 marketing generates €8-21 worth of additional sales
11 October 2016

The three big economies lead the way

More than half of the €100bn is spent in France, Germany and the UK Zu Anti-Banner hinzufügen
11 October 2016

The EU economy needs 1-to-1 marketing

€100bn is spent on 1-to-1 marketing across the 28 member states Zu Anti-Banner hinzufügen
11 October 2016

Fedma Industry Members

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10 October 2016

The value of 1-to-1 marketing

1-to-1 marketing is a vital part of the European economy annually contributing with €100bn across the 28 member states. Businesses use 1-to-1 marketing to talk directly […]
10 October 2016

Bridging marketing’s data and digital skills gap

4th October 2016 – The Digital Economy is increasingly important to every business and country throughout Europe, with the estimated turnover for the continent expected to […]
30 September 2016

Free flow of data in industry: The end of trade secrets?

30 September 2016; The digitalization and the use of ‘big data’ in industry will have a lot of potential for growth in Europe in the coming […]
23 September 2016

New standards for online advertising

FEDMA 23 Sept. – After years of discussions, two initiatives came out last week to set new standards on the online advertising. Firstly, AdBlock Plus launched […]
20 September 2016

Adapting to privacy reforms increased the cost of doing business

20 Sep 2016;  Companies that are active in Europe and who are making changes in the way to meet the reforms of EU data protection laws must […]