Latest News

8 November 2018

Legitimate interest: the debate!

Personal data processed for direct marketing purposes relies mostly on “consent” (art. 6a) and “legitimate interest” (art. 6f). However, there is strong tendency in the market […]
11 October 2018

European Data Protection Board met on the 25th and 26th September

25-26th September was the latest plenary of the EDPB.  The EDPB reached an agreement and adopted the 22 opinions establishing common criteria for Data Protection Impact […]
27 September 2018

Commission publishes an “electoral package” for free and fair elections

In September 2018, President Juncker highlighted in his State of the Union Address that it is every European citizen’s right to be able to vote with […]
13 September 2018

FEDMA and 72 organisations are calling for better conditions for the direct marketing industry

13th September – Brussels – Together with 72 other organisations, FEDMA is calling for European policy makers to further work on the Direct Marketing rules of […]
30 August 2018

FEDMA promotes legitimate interest as a legal basis and supports ‘adequacy – plus’ for Brexit

FEDMA promotes legitimate interest as a valid legal basis for processing of personal data for direct marketing purposes. The General Data Protection regulation (GDPR) outlines six […]
8 August 2018

Austrian Presidency first work on ePrivacy

The Austrian Presidency of the Council of the European Union, which started on the 1st of July, has picked up the ePrivacy where the Bulgarian Presidency […]
31 July 2018

The importance of maintaining the free flow of data between the EU and UK

The UK is looking to forge a new relationship with the EU, which is no easy task, as we’ve seen from fraught and sometimes tense negotiations. […]
19 July 2018

Highlights of the latest EDPB meeting; one-stop-shop mechanism and Privacy Shield

The European data protection authorities, assembled in the European Data Protection Board (EDPB), met on the 4th and 5th of July for the EDPB’s second plenary […]
12 July 2018

Privacy and the DSM: Have a look at FEDMA’s event at the European Parliament

11 July 2018

Privacy and the DSM: Listen to our speakers

5 July 2018

Artificial Intelligence: How Europe is shooting itself in the foot with the GDPR

Opinion Column by Ivan Vandermeersch, the Secretary General of the Belgian Association of Marketing (BAM) and Board Member of FEDMA.  On 25 April, the Commission communicated that together […]
2 July 2018

Austria takes over EU presidency

On  July 1, Austria took over rotating Presidency of the Council of the EU for the upcoming 6 months. Overal priorities of its Presidency programme are security and […]