Latest News

13 September 2021

FEDMA Launch – Monthly industry talks on data & marketing

Amidst fast-paced technological changes and a regulatory shift towards a closer interplay between data protection and competition, the Data and Marketing Industry is experiencing exciting and […]
9 September 2021

FEDMA’s Legal Affairs discussions kick off back in Brussels

FEDMA held its first hybrid internal meeting since March 2020 and was thrilled to welcome some of its members in person in Brussels. FEDMA and its […]
26 August 2021

FEDMA looks forward to the EDAA Summit 2021: Choices for a better future

As one of the founders and member of the European Interactive Digital Advertising Alliance (EDAA), FEDMA is happy to attend the 2021 EDAA Summit: Choices for a […]
29 July 2021

The European Data Protection Board published its final guidelines on controllers, joint controllers and processors

FEDMA considers that the new guidelines still tend to over emphasize joint controllership. However, FEDMA notes some new relevant examples on marketing which seem to clarify […]
14 July 2021

Joint Letter – Transatlantic industry urge swift agreement on EU-U.S. personal data flows

Dear Commissioner Reynders, Dear Secretary Raimondo, We, the undersigned associations, represent a variety of sectors of the transatlantic business community. We welcome and appreciate your ongoing […]
1 July 2021

Big steps for safe international data transfers

FEDMA is very pleased that the EU institutions granted adequacy to the UK. FEDMA supported this decision so as not to block data transfers between the […]
17 June 2021

FEDMA sustains policy objectives

FEDMA, which now stands for the Federation of European Data and Marketing, has a clear mission statement: aiming for a thriving European data and marketing industry that balances privacy and innovation to […]
3 June 2021

Is consumer education pivotal for the future of online advertising?

FEDMA took part in a panel on Thursday 3 June at the 2021 Digital Marketing World Forum Global event on the importance of consumer education in […]
20 May 2021

European Commission launches consultation on EU digital principles

As follow-up to its Digital Decade Communication of 9 March, the Commission launched a public consultation on the formulation of a set of principles to promote […]
12 May 2021

Global Industry Groups Urge European Parliament to vote in favour of EU-UK Adequacy Decisions

11 May 2021 – The global business community that our organisations jointly represent is disappointed by the negative vote on the draft EU-UK adequacy decisions in […]
12 May 2021

Industry bodies publish new framework to enhance data privacy standards worldwide

Global Data and Marketing Alliance (GDMA) publish ethical framework and best practice guidance for global data and marketing industry 12 May 2021 – The Federation of […]
6 May 2021

FEDMA announces new name, logo and visual identity

Brussels, 7 May 2021 – Earlier this week, FEDMA published its new name and visual identity to better reflect the reality of the data-driven marketing industry […]