FEDMA was honoured to be invited to participate in Forum Europe’s 2021 Data Protection & Privacy Conference on 2 December 2021. FEDMA Director for Public Affairs Géraldine Proust joined the following panellists to discuss how to explore the intersection of data privacy and competition in the platform economy:
The speakers discussed and debated timely topics such as tailored advertising (and the ban discussed in the European Parliament), fair competition (and how the DMA would impact large gatekeepers), GDPR enforcement (or lack thereof) and much more.
Géraldine Proust took the opportunity to reiterate the data and marketing industry’s objective at achieving a thriving environment powered by user’s trust while avoiding the EU becoming an overregulated island. We need to avoid contradictions or overlaps between legislations; and we must support self- and co-regulation tools to sustain user’s trust and contribute to a harmonized and balanced interpretation of the GDPR, especially in regard to the use of all legal basis for the processing of personal data. More specifically, Géraldine highlighted the following recommendations:
ePrivacy rules on cookies and telemarketing should not provide advantages to gatekeepers over publishers or SMEs. FEDMA also support the DMA efforts to foster competition.
Debating and discussing the most pertinent and timely data privacy issues, the Data Protection & Privacy Conference is a staple in the European privacy community’s calendar, attracting more than 250 cross-sector delegates. This year’s edition focused on how Europe can re-ignite trust in digital technologies as we live in a society that is increasingly data driven.
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