Latest News

31 August 2017

CJEU Posits EU/Canada PNR Agreement breaches European law

FEDMA Article – The Court of Justice of the European Union (CJEU) on Wednesday 26 July confirmed that the European Passenger Name Record (PNR) agreement to […]
24 August 2017

Case Study: Evidon

FEDMA is the Federation of European Direct and Interactive Marketing and represents the interests of data-driven marketers from across Europe in Brussels.  It operates mainly through […]
24 August 2017

Case Study: DDV

Why is DDV a FEDMA member? FEDMA is the Federation of European Direct and Interactive Marketing and represents the interests of data-driven marketers from across Europe […]
17 August 2017

MEPs Propose New Amendments to The ePrivacy Regulation and MEP Lauristin to be Replaced

FEDMA Article – After the publication by Member of the European Parliament Marju Lauristin of her draft report composed of 135 amendments to the  European Commission’s […]
3 August 2017

What Is In MEP Lauristin’s Report on ePrivacy?

FEDMA Article – Earlier in June, MEP Lauristin published her draft report. While Lauristin has made an effort to keep the technology neutral aspects of the […]
25 July 2017

Upcoming Events: September – November

Find the comprehensive list of the upcoming European events on Data protection and ePrivacy.  Cybersecurity Lunch Debate Tuesday 5 September 2017 12:30-14:00pm Private Salon, European Parliament […]
19 July 2017

FEDMA addressed MEP Lauristin on BtoB direct marketing at industry ePrivacy lunch

FEDMA Article – On the 28th June, FEDMA, together with Chris Combemale, FEDMA’s Co-Chair, participated to a lunch organised by representatives of the advertising industry on […]
7 July 2017

UK DMA Study on Data privacy 2015: what the consumer really thinks

UK DMA – Data privacy: what the consumer really thinks 2015 It is crucial that brand strategists, futurologists and government regulators keep up to date with […]
6 July 2017

BDMA, IAB Belgium and STIMA Merge together

FEDMA Article – The Belgium Direct Marketing Association (BDMA), the Interactive Advertising Bureau Belgium (IAB) and Stimulating Marketing (STIMA) have joined together to become BAM, the […]
6 July 2017

Estonia Commences its Presidency of the European Council

FEDMA Article – Estonia will hold the Presidency of the European Council in the second half of the year 2017 from July to December. Estonia’s Prime […]
29 June 2017

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28 June 2017

FEDMA’s Mission

Today, dialogue marketing strategies are mostly digital driven. They provide essential tools for companies to approach, inform and retain customers, as well as providing customer relationship […]