Latest News

24 May 2023

Joint statement: Access to data by public bodies is a double-edge tool to use with caution and restraint

27 April 2023

FEDMA joins Industry Coalition in reponse to conflicts between the Data Act and the GDPR

31 March 2023

FEDMA 2023 Annual Event

29 March 2023

FEDMA reacts to European Commission’s announcement on new cookie pledges

As part of yesterday’s European Consumer Summit, the European Commission announced a new voluntary initiative to tackle growing concerns among online users towards cookie banners and […]
28 March 2023

FEDMA’s input to the European Commission’s Call for Evidence on an initiative on procedural aspects of the GDPR

As a member of the European Commission’s Expert Group on the implementation of the General Data Protection Regulation (GDPR), FEDMA responded last week to Commission’s Call […]
20 March 2023

FEDMA position paper on the withdrawal button in financial services contract Directive

Today, the Federation of European Data and Marketing (FEDMA) published its position paper on the “withdrawal button” provision in the Directive on financial services concluded at a distance […]
15 March 2023

FEDMA Joins Global DEI Marketing Census

21 February 2023

FEDMA Welcomes Universal Music Group

FEDMA welcomes the Universal Music Group (UMG) as its member. This latest addition will further expand FEDMA’s scope throughout the data-driven marketing industry. The FEDMA community […]
25 January 2023

Industry coalition calls for better alignment of the Data Act with the GDPR

BRUSSELS, 25 January 2023 – Today, FEDMA issued a joint statement on the Data Act and its interplay with the General Data Protection Regulation (GDPR) in […]
19 January 2023

The EDPB adopts a report on the outcome of the Cookie Banner Task Force

Yesterday, the European Data Protection Board (EDPB) adopted a report on the work undertaken by the Cookies Banner Task Force. The Task Force was established in […]
15 December 2022

First-of-its-kind GDMA International Email Benchmark delves into latest trends in email marketing

For many organisations, email is the primary channel to communicate with consumers in a personal and relevant way. But email is also a field that is […]
30 November 2022

What’s wrong with personal data breaches under the GDPR?

This week, FEDMA submitted its contribution to the EDPB’s targeted consultation on the Guidelines 9/2022 on personal data breach notification under GDPR. Compared to other consultations […]