Latest News

20 March 2023

FEDMA position paper on the withdrawal button in financial services contract Directive

Today, the Federation of European Data and Marketing (FEDMA) published its position paper on the “withdrawal button” provision in the Directive on financial services concluded at a distance […]
15 March 2023

FEDMA Joins Global DEI Marketing Census

21 February 2023

FEDMA Welcomes Universal Music Group

FEDMA welcomes the Universal Music Group (UMG) as its member. This latest addition will further expand FEDMA’s scope throughout the data-driven marketing industry. The FEDMA community […]
25 January 2023

Industry coalition calls for better alignment of the Data Act with the GDPR

BRUSSELS, 25 January 2023 – Today, FEDMA issued a joint statement on the Data Act and its interplay with the General Data Protection Regulation (GDPR) in […]
19 January 2023

The EDPB adopts a report on the outcome of the Cookie Banner Task Force

Yesterday, the European Data Protection Board (EDPB) adopted a report on the work undertaken by the Cookies Banner Task Force. The Task Force was established in […]
15 December 2022

First-of-its-kind GDMA International Email Benchmark delves into latest trends in email marketing

For many organisations, email is the primary channel to communicate with consumers in a personal and relevant way. But email is also a field that is […]
30 November 2022

What’s wrong with personal data breaches under the GDPR?

This week, FEDMA submitted its contribution to the EDPB’s targeted consultation on the Guidelines 9/2022 on personal data breach notification under GDPR. Compared to other consultations […]
15 November 2022

41 Transatlantic Business Coalition Calls on EU Policymakers to Finalize Agreement to Secure Transatlantic Data Flows

BRUSSELS — Today, FEDMA, along with 40 other associations representing companies of all sizes from various sectors of the business community called on EU policymakers to […]
7 November 2022

FEDMA welcomes new Staff Member

The Federation of European Data and Marketing (FEDMA) is pleased to introduce its newest team member, Giulia Cittadini. Giulia joins FEDMA as the new Advocacy & […]
20 October 2022

What marketers should expect from the European Commission’s 2023 Work Programme

On 18 October, the European Commission adopted its Work Programme for 2023, paving the ground for an ambitious political agenda for the next year. The Commission’s priorities for […]
10 October 2022

FEDMA signs EASA 30th Anniversary Declaration

Madrid, 7 October 2022 – On the occasion of the 30th anniversary of the European Advertising Standards Alliance (EASA), the Federation of European Data and Marketing […]
6 October 2022

Dutch Court refers preliminary questions to the CJEU about the scope of legitimate interest

Once again the Netherlands is leading the discussions on GDPR Legitimate Interest and businesses’ reliance on this legal basis for their commercial activity. Following the recent […]