Latest News

18 October 2021

IAPP: Data Marketing & Data Protection: What Happens Next?

FEDMA is thrilled to announce it will organise a high-level panel at the upcoming IAPP Europe Data Protection Congress in Brussels. The panel, titled Data Marketing […]
4 October 2021

ESOMAR, FEDMA, EFAMRO Joint statement on Guidelines 04/2021 on codes of conduct as tools for transfers by the EDPB

1 October 2021 – This statement is co-signed by ESOMAR, FEDMA and EFAMRO without prejudice to any additional individual statement that might be submitted by the […]
1 October 2021

FEDMA answer to the EDPB consultation on Guidelines 04/201 on codes of conduct as tools for international transfers

The European Data Protection Board published a consultation on their draft Guidelines 04/2021 on codes of conduct as tools for transfers. FEDMA is developing a transnational […]
23 September 2021

Joint ePrivacy Letter on Telemarketing

Ahead of the trilogue meeting on 29 September, associations representing companies from European news media, press and data marketing would like to raise serious concerns about […]
13 September 2021

FEDMA Launch – Monthly industry talks on data & marketing

Amidst fast-paced technological changes and a regulatory shift towards a closer interplay between data protection and competition, the Data and Marketing Industry is experiencing exciting and […]
9 September 2021

FEDMA’s Legal Affairs discussions kick off back in Brussels

FEDMA held its first hybrid internal meeting since March 2020 and was thrilled to welcome some of its members in person in Brussels. FEDMA and its […]
26 August 2021

FEDMA looks forward to the EDAA Summit 2021: Choices for a better future

As one of the founders and member of the European Interactive Digital Advertising Alliance (EDAA), FEDMA is happy to attend the 2021 EDAA Summit: Choices for a […]
29 July 2021

The European Data Protection Board published its final guidelines on controllers, joint controllers and processors

FEDMA considers that the new guidelines still tend to over emphasize joint controllership. However, FEDMA notes some new relevant examples on marketing which seem to clarify […]
14 July 2021

Joint Letter – Transatlantic industry urge swift agreement on EU-U.S. personal data flows

Dear Commissioner Reynders, Dear Secretary Raimondo, We, the undersigned associations, represent a variety of sectors of the transatlantic business community. We welcome and appreciate your ongoing […]
1 July 2021

Big steps for safe international data transfers

FEDMA is very pleased that the EU institutions granted adequacy to the UK. FEDMA supported this decision so as not to block data transfers between the […]
17 June 2021

FEDMA sustains policy objectives

FEDMA, which now stands for the Federation of European Data and Marketing, has a clear mission statement: aiming for a thriving European data and marketing industry that balances privacy and innovation to […]
3 June 2021

Is consumer education pivotal for the future of online advertising?

FEDMA took part in a panel on Thursday 3 June at the 2021 Digital Marketing World Forum Global event on the importance of consumer education in […]