FEDMA welcomes the Universal Music Group (UMG) as its member. This latest addition will further expand FEDMA’s scope throughout the data-driven marketing industry.
The FEDMA community is delighted to welcome and join forces with UMG to strive for a better and stronger industry. As the music business has gone increasingly online (through streaming services), we look forward to working with UMG to create greater acceptance and usage of data marketing in the music industry by European consumers, regulators and business communities.
Universal Music Group is the world’s leading music company. We own and operate a broad array of businesses in more than 60 countries.