The latest iteration of GDMA’s Global Attitudes to Privacy study will take place virtually on 15 March 2022 from 15:00 to 17:00 CET.
This study delves into the increasingly omnipresent theme of privacy and data protection that has been the focus of several iterations in the past decade. The latest iteration covers 16 different markets and over half the world population. The findings show consumers want a more personalised approach from marketing opportunities, all the while respecting their right to privacy.
More specifically, this research will:
We thank Acxiom for their partnership and support on bringing this valuable insight to our growing global community.
The full programme will be published a month before the event.
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