FEDMA_LogoFinal-01FEDMA_LogoFinal-01FEDMA_LogoFinal-01FEDMA_LogoFinal-01
  • Home
  • About us
    • Our Principles
    • National Association Members
    • Corporate Members
    • Governance & team
  • Latest News
  • Policy Area
    • Position Papers
    • Consumer Protection
    • Data Transfers
    • Digital Economy
    • Privacy & Data Protection
  • Projects
    • Education – PEEAC
    • Legal Fact pack
    • Code of Practice for the Use of Personal Data
  • Contact
Subscribe
✕

UK DMA Study on Data privacy 2015: what the consumer really thinks

7 July 2017

UK DMA – Data privacy: what the consumer really thinks 2015 It is crucial that brand strategists, futurologists and government regulators keep up to date with fast changing attitudes to privacy.

Importantly, brands need to begin to recognise that attitudes are not uniform or static.

That’s why the UK DMA and Acxiom commissioned a new study to track consumer attitudes to privacy.

The study shows a considerable change in attitudes since 2012, with signicant increases overall in those willing to share data and a signicant decrease in fundamentalists opposed to sharing data.

Trust remains the critical factor in willingness to share data.

Brands that succeed in the information age will be the brands that put earning and keeping trust at the heart of their customer proposition.

Download the report and infographic below:

Data Privacy: What the consumer really thinks full report

Data Privacy: What the consumer really thinks infographic

Study obtained from the UK DMA.

Share

RECENT NEWS

  • FEDMA Partners with the European Contact Centre & Customer Service Awards 20235 June 2023
  • GDPR 5 years on – Key areas of improvement needed in the the Data and Marketing Industry24 May 2023
  • Joint statement: Access to data by public bodies is a double-edge tool to use with caution and restraint24 May 2023
  • FEDMA joins Industry Coalition in reponse to conflicts between the Data Act and the GDPR27 April 2023

© Fedma 2023

Made with ❤️ by MFM Digital

Contact us

Avenue des Arts, 43
BE-1040 Brussels, Belgium

+32 2 779 4268

info@fedma.org

Follow us

Support

Privacy Policy

Terms and Conditions

Intranet

Subscribe
Subscribe Become a member

Follow us

Support

Terms and conditionsPrivacy PolicyIntranet

Become a member now

To discuss FEDMA Membership, please contact rdewouters@fedma.org or book an introductory call via Microsoft Bookings.

SEND EMAIL INTRODUCTORY CALL

DO NOT MISS OUR NEWS

Subscribe to our Newsletter

 

First Name :
Last Name :
E-mail :