Who we are

The Federation of European Data and Marketing (FEDMA) is based in Brussels and represents the interests of the data and marketing industry from across Europe. Its members use data for effective marketing and improved customer experience through all communications channels. As a European umbrella organisation, FEDMA operates mainly through the participation of its network of national Data & Marketing Associations (DMAs) across Europe and significant companies who have an interest in influencing legislation.

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Policy Areas

FEDMA's position papers are structured under the following 4 categories

Consumer Protection

Data Transfers

Digital Economy

Privacy & Data Protection


Discover the main projects FEDMA is working on to support its members and advance the protection of data-driven marketing across Europe.