Welcome

  • click here to download the document FEDMA objectives for the new European Parliament and European Commission In today’s modern world, advertisement is a part of daily life, as expressed on public transportations, TV and radio, [...]

EU Affairs

  • FEDMA is saddened by the news of the loss of Giovanni Buttarelli, the European Data Protection Supervisor. He was appointed EDPS in 2014 for a term of five years. As EDPS, he actively contributed to [...]

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Articles

What we do

FEDMA’s Mission

12th October 2016

Today, dialogue marketing strategies are mostly digital driven. They provide essential tools for companies to approach, inform and retain customers, as well as providing customer relationship services at it’s best. The development of sophisticated communication […]

What we do

The Role of FEDMA

12th October 2016

FEDMA is the Federation of European Direct and Interactive Marketing and represents the interests of data-driven marketers from across Europe in Brussels.  It operates mainly through the participation of European DMAs and significant companies who […]