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Welcome

  • You’ll find on this new website all the news related to FEDMA’s activities, our position papers and events for the data-driven marketing industry. FEDMA’s missions are to foster ethics and privacy in marketing, harness the potential [...]

From EU Affairs

  • As you may know FEDMA held a special event on the ePrivacy directive. For all participants, speakers and visitors of our web page we offer to have a look to two different videos taken at [...]

Recommended Articles

FEDMA

Worth thinking of

11th October 2016

Vital to the German economy 18% of total advertising spend in Germany comes from 1-to-1 marketing Tangible benefits for the UK businesses 23% of UK sales are generated by 1-to-1 marketing  

FEDMA

The value of 1-to-1 marketing

10th October 2016

1-to-1 marketing is a vital part of the European economy annually contributing with €100bn across the 28 member states. Businesses use 1-to-1 marketing to talk directly to existing and potential customers to promote products and […]