The Federation of European Data and Marketing (FEDMA) represents the interests of the data and marketing industry from across Europe in Brussels. Its members use data for effective marketing and improved customer experience through all communications channels. Read more here.
FEDMA works for a thriving European data and marketing industry that balances privacy and innovation to build customer trust and sustainable long-term value.
👀 Check out the infographic for a quick look at the most important findings of the study Your Online Voices: Your Voice, Your Choice. Learn about the experiences and ideas of European consumers here 👉 https://bit.ly/3AgDknV
Dutch Court closes VoetbalTV case, but balance to the GDPR Legitimate Interest is yet to be restored - https://www.fedma.org/2022/07/dutch-court-closes-voetbaltv-case-but-balance-to-the-gdpr-legitimate-interest-is-yet-to-be-restored/
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Yesterday, the Dutch Administrative Jurisdiction Division of the Council of State (RvS) published its judgment in the VoetbalTV v Dutch Data Protection Authority (DPA)case. In its ruling, the Dutch Highest Court rejected the appeal of […]
Today, the Federation of European Data and Marketing (FEDMA) published its position paper on the EU proposal for a Data Act. Complementing the architecture of the Data Governance Act, the Data Act should establish a […]
This week, FEDMA submitted its response to the European Data Protection Board (EDPB) consultation on the draft Guidelines 04/2022 on the calculation of administrative fines under the GDPR. With the aim to further harmonize the […]
Fedma 2021
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