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Data protection

Artificial Intelligence: Beyond Privacy

26th February 2018

Opinion Column by Ivan Vandermeersch, the Secretary General of the Belgian Association of Marketing (BAM) and Board Member of FEDMA.  The joyous entry of digital society into our privacy thinking has shifted up a gear […]


Case Study: Evidon

24th August 2017

FEDMA is the Federation of European Direct and Interactive Marketing and represents the interests of data-driven marketers from across Europe in Brussels.  It operates mainly through the participation of European DMAs and significant companies such […]