WHO IS FEDMA

The Federation of European Data and Marketing (FEDMA) represents the interests of the data and marketing industry from across Europe in Brussels. Its members use data for effective marketing and improved customer experience through all communications channels. Read more here.


Our mission

FEDMA works for a thriving European data and marketing industry that balances privacy and innovation to build customer trust and sustainable long-term value.

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EU Affairs

  • Today, the Federation of European Data and Marketing (FEDMA) published its position paper on the EU proposal for a Data Act. Complementing the architecture of the Data Governance Act, the Data Act should establish a [...]

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Latest news

Data protection

FEDMA position paper on the Data Act

5th July 2022

Today, the Federation of European Data and Marketing (FEDMA) published its position paper on the EU proposal for a Data Act. Complementing the architecture of the Data Governance Act, the Data Act should establish a […]