B2B – Opt-out
Direct marketing calls can be made and marketing faxes can be sent to organizations unless they have asked to be included on the internal do not contact list of the marketing organization.
B2C – Opt-out
Direct marketing calls can be made and marketing faxes can be sent to individual consumers unless the individual’s telephone number is registered on the NDNCL, or an “existing business relationship” exists between the organization making the call or the party on whose behalf the call is made. For telemarketing, an existing business relationship arises when there has been, within the previous 18 months, a purchase of services or the purchase, lease or rental of products by the call recipient from the organization on whose behalf the call is made, or where there has been an inquiry or application by the recipient to the organization on whose behalf the call is made, within the previous six months.
Certain other exemptions apply for calls made by or on behalf of registered charities, political parties and candidates, and newspapers with general circulation.
Calls may not be placed to numbers that a consumer has requested to have added to the internal do not contact list of the marketing organization.
B2C & B2B – Opt-out
All “telemarketers” (organizations initiating “telemarketing” communications, which are unsolicited telecommunications (phone calls, “robocalls” and fax communications) made for the purpose of solicitation), and the clients of telemarketers, must register with the NDNCL operator. There is currently no charge for this registration.
Telemarketers making telemarketing telecommunications to consumers, where an existing business relationship or other exemption does not exist, must subscribe to the NDNCL for the area codes in all areas that they intend to call, and pay all applicable fees (lists are priced by area code).
Telemarketers and their clients who make telemarketing calls to consumers must adhere to various other rules regarding such matters as permitted calling hours, in-call telemarketer identification/fax sender identification, record keeping, caller ID display requirements and maintenance of internal do-not-call requests. Internal do-not-call requests must be processed within 14 days.
A telemarketer who wants to initiate a telemarketing telecommunication on its behalf or on behalf of a client needs to be registered with the NDNCL operator and pay all applicable fees.
Permissible calling hours for telemarketing communications are:
- 9:00 a.m. to 9:30 p.m. on weekdays (Monday to Friday); and
- 10:00 a.m. to 6:00 p.m. on weekends (Saturday and Sunday).
In addition, a telemarketing telecommunication is restricted to the hours set out in any provincial legislation where the hours are more restrictive than the federal rules.
Legislation in British Columbia requires that telemarketers obtain a licence and limits telemarketing calls to specific hours (identical to the federal rules).