Save the Date

FEDMA Annual Event 2026

1 December 2026 | L42, Brussels | 09:00-13:00

As Europe prepares for the Digital Fairness Act, the debate around personalised marketing is entering a new phase. FEDMA's Annual Event 2026 will bring together policymakers, regulators, consumer advocates, academics and industry leaders to discuss how Europe can foster trusted personalisation while supporting innovation, competitiveness and economic growth.

Participants will explore the future of personalised marketing, the implications of the Digital Fairness Act, and the opportunities created by privacy-enhancing technologies, responsible AI, transparency and privacy-by-design approaches. Through keynote presentations, expert panels and networking opportunities, the event will provide a platform for informed dialogue on the future of data-driven marketing in Europe.

Highlights

• Policy keynote from a leading European policymaker or regulator
• Panel discussion on the future of personalisation under the Digital Fairness Act
• Practical debate on trust, vulnerability and growth for European SMEs
• Networking opportunities with industry leaders, policymakers, academics and consumer representatives
• Networking lunch following the programme

Who Should Attend?

This event is designed for professionals involved in:

• Marketing and advertising
• Privacy and data protection
• Public policy and regulatory affairs
• Consumer protection
• Digital innovation and AI
• Academia and research

The event will offer valuable insights for anyone interested in the future of responsible, effective and trusted personalisation in Europe.

To receive updates on the programme and speakers, please register below and stay tuned for further announcements.