FEDMA Joins Cross-Industry Call for a Coherent and Business-Friendly Digital Omnibus
FEDMA co-signed a joint industry statement alongside a broad coalition of European and global organisations, calling on policymakers to ensure that the upcoming Digital Omnibus delivers meaningful simplification, coherence, and competitiveness for Europe’s digital economy.
As the European Commission advances its efforts to streamline and align existing digital legislation, the joint statement highlights the importance of reducing regulatory fragmentation and ensuring that the cumulative impact of EU digital rules remains workable for businesses of all sizes—particularly SMEs.
A Strong Signal from Industry
By joining this initiative, FEDMA aligns with a wide range of stakeholders across the digital ecosystem in emphasising that:
- Regulatory simplification must be tangible, not merely conceptual, delivering real reductions in administrative burden.
- Consistency across legislative instruments is essential, especially in areas where companies must comply with overlapping frameworks.
- Legal certainty is critical to enable innovation and long-term investment in data-driven business models.
- SMEs require particular attention, as they are disproportionately impacted by complex and resource-intensive compliance obligations.
For the data-driven marketing sector, which relies on trusted data use, cross-border operations, and innovation, achieving a balanced and coherent regulatory environment is essential. We fully support efforts to simplify, align and clarify the framework—especially for SMEs—while maintaining high standards of data protection and consumer trust.
Supporting Innovation and Trust
FEDMA continues to advocate for a policy approach that supports innovation in responsible data use. This includes promoting:
- Practical implementation of data protection and digital rules
- Greater alignment between legal frameworks
- Recognition of privacy-enhancing technologies (PETs) as part of the solution
- A regulatory environment that fosters both trust and competitiveness
Looking Ahead
The Digital Omnibus review will be a key milestone in shaping the future of Europe’s digital economy. FEDMA will continue to engage constructively with policymakers and stakeholders to ensure that the outcome:
- Reduces unnecessary complexity
- Supports business growth and innovation
- Strengthens Europe’s global competitiveness
- Maintains high standards for consumers
