Event – Elevating Trust: Innovative Approaches to Consumer Protection
On April 17, FEDMA, along with the Belgian Association of Marketing (BAM), the European Advertising Standards Alliance (EASA) and the International Chamber of Commerce (ICC) will organize a high-level conference ahead of the Belgian Presidency's European Consumer Summit the following day.
We are honored to be joined by the Belgian State Secretary for the Budget and Consumer Protection Alexia Bertrand, who will give a keynote and take part in our panel on ethical marketing.
As proponents of consumer protection and advocates for adapting to the digital transformation landscape, these associations are gathering to spotlight ethical practices in digital marketing and consumer affairs. The meticulously curated agenda promises profound deliberations on the multifaceted aspects of consumer rights, augmented by the unveiling of impactful initiatives, notably the groundbreaking influencers platform.
| Time (CET) | Agenda |
|---|---|
| 13:30 - 14:00 |
Registration & Networking |
| 14:00 - 14:15 |
Introduction: Overview of Digital Meaning Marketing Practices Cédric Cauderlier, Digital Strategy Expert |
| 14:15 - 15:00 |
Ensuring Responsible Influencer Marketing: prevention, training, and enforcement 1. Mohamed Mansouri, Deputy Director, ARPP, France 2. Bart Du Laing, JEP/CC (Belgium) 3. Sarah Levin Weinberg, Co-Founder & Chief Magic Officer, Stellar 4. Fleur Parnet, BAM CEO Moderated by Lucas Boudet, EASA Director General |
| 15:00 - 15:30 |
Fireside Chat with 1. David Keens, Head of Product EMEA, Acxiom 2. Niels Van Schoorisse, DELOITTE Application of Privacy Enhancing Technologies (PETs) to data-driven marketing: striking a balance between consumers’ privacy expectations and marketers’ innovation Moderated by Enrico Girotto, FEDMA Head of Policy |
| 15:30 - 16:00 |
Networking break |
| 16:00 - 16:10 |
Keynote by Alexia Bertrand, Belgian State Secretary for the Budget and Consumer Protection |
| 16:10 - 16:55 |
Panel Discussion: Ethical Marketing and Cross-Sector Partnerships This panel will present and discuss the development of a unified set of digital marketing standards and best practices across the EU - Highlighting key initiatives and forward-thinking strategies to advance marketing and consumer protection in the European Union - How to best serve consumers without the risk of overstepping personalization - How to complement both regulation and self- regulation Speakers 1. Alexia Bertrand, Belgian State Secretary for the Budget and Consumer Protection 2. Florent Diverchy, Marketing Intelligence Manager, Produpress & Chair of the “Privacy & Ethics” Committee, BAM 3. Robin de Wouters, FEDMA Communication & Commercial Director 4. Lucas Boudet, EASA Director General Moderated by Fleur Parnet, BAM CEO |
| 16:55 - 17:00 |
Closing remarks |
| 17:00 - 18:00 |
Networking cocktail |
Our collective purpose serves as a testament to our shared dedication to transparency and ethical conduct in the digital realm. As we converge on this intellectual juncture, the presence of EU and BE stakeholders further enriches the dialogue, facilitating the exchange of ideas and collaborative ventures.
