A Path Forward for Fair Personalized Marketing in EU Policy
FEDMA Annual Event 2025
As digital services evolve, so does the complexity of personalization in marketing. With AI and data analytics driving tailored experiences, the balance between innovation and consumer trust has never been more critical. Join us for the FEDMA Annual Event 2025, where policymakers, industry leaders, and privacy experts will come together to explore how the risk-based approach of the GDPR can continue to guide responsible personalization in an increasingly regulated digital landscape.
📅 Date: 23 September 2025
📍 Location: Brussels, Belgium
🕗 Time: 08:30 – 13:30 CET
This high-level forum will address pressing questions around the future of data-driven marketing in Europe, including the implications of the upcoming Digital Fairness Act and potential reforms to the ePrivacy Directive.
🗓️ Agenda
08:30 – 09:30 | Registration & Networking Breakfast
09:30 – 09:35 | Welcoming Words by FEDMA Co-Chair
09:35 – 09:50 | Keynote
09:50 – 10:35 | Panel I: Streamlining Fair Data Protection: Saving GDPR and the Risk-Based Approach
10:35 – 11:00 | Networking Break
11:00 – 11:55 | Panel II: Responsible Personalization: How Marketers Can Create Fair Relevance for Customers
11:55 – 12:00 | Closing Remarks
12:00 – 13:30 | Networking Lunch
🎯 Key Themes |
🗣️ Who Should Attend? |
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📢 Register now & don’t miss this opportunity to shape the future of fair and innovative marketing in Europe.
For more information, contact us at rdewouters@fedma.org
