FEDMA sustains policy objectives

FEDMA, which now stands for the Federation of European Data and Marketing, has a clear mission statement: aiming for a thriving European data and marketing industry that balances privacy and innovation to build customer trust and sustainable long-term value. For more information, please click here.

FEDMA held last week its General Assembly meeting. We are pleased to continue to support the following policy objectives as part of our 2019-2024 strategy:

• Calling for a fair and efficient GDPR implementation
• Driving online user’s trust and communications
• Fair Digital Ecosystem
• Creating a coherent environment for our industry

In particular, FEDMA continues to call for a balanced approached to the legal basis of legitimate interest provided in the GDPR, in line with the prior 2014 Opinion of the article 29 working party and recital 47 of the GDPR.  Legitimate interest, recognized under recital 47 of the GDPR as a lawful ground for processing of personal data for direct marketing purposes, is a structural concept of the GDPR, which helps organisations reach the right balance between fundamental rights and helps ensure a fair competition. For further information, please refer to our position on DMA and our joint industry paper on legitimate interest.