FEDMA_LogoFinal-01FEDMA_LogoFinal-01FEDMA_LogoFinal-01FEDMA_LogoFinal-01
  • Home
  • About us
    • Our Principles
    • National Association Members
    • Corporate Members
    • Governance & team
  • Latest News
  • Policy Area
    • Position Papers
    • Consumer Protection
    • Data Transfers
    • Digital Economy
    • Privacy & Data Protection
  • FASt
  • Projects
    • Ethical AI-Powered Marketing Charter
    • AI Policy
    • Education – PEEAC
    • Educational Hub
    • Sustainability Best Practices Guide
    • Legal Fact pack
    • Code of Practice for the Use of Personal Data
  • Contact
Subscribe
✕

FEDMA and 11 other trade associations call on GDPR flexibility for cookie walls

13 July 2020

Together with 11 trade associations from the advertising and retail sectors, FEDMA has sent a letter to the European Data Prediction Board, calling for the respect of the flexibility afforded by the GDPR for cookie walls, and more generally to avoid developing guidelines with higher requirement than those provided by the law.

This letter come after the update by the EDPB of its guidelines on consent and a court decision in France which annulled the provision of the French DPAs guidelines imposing a general and absolute ban on ‘cookie walls’.

The signatories are calling on the EDPB, and national Data Protection Authorities to ensure that the flexibility of the GDPR is reflected in its guidelines and to clearly differentiate between legal obligations that must be complied with and what is considered a recommendation.

It is important to ensure that businesses can benefit from all the flexibility provided by the GDPR and other existing legislations. In addition, the letter calls on policy makers when considering the issue of cookie walls, to take stock of all the relevant implications, from existing business model, and competition issue, to data protection and the user’s right to access to information.

Share

RECENT NEWS

  • GDPR record-keeping simplification: what difference will it really make?21 May 2025
  • Marketing, AI, and Ethics: BAM’s Perspective with Karine Ysebrant12 May 2025
  • FEDMA calls for a balanced and future-proof approach to pseudonymization in response to the EDPB’s consultation25 March 2025
  • Embedding Sustainability in Marketing: From Strategy to Impact19 March 2025

© Fedma 2024

Made with ❤️ by MFM Digital

Contact us

rue de la Loi, 155
BE-1040 Brussels, Belgium

+32 2 779 4268

info@fedma.org

Follow us

Support

Privacy Policy

Terms and Conditions

Intranet

Subscribe
Subscribe Become a member Intranet

Follow us

Support

Terms and conditionsPrivacy PolicyIntranet –

Become a member now

To discuss FEDMA Membership, please contact rdewouters@fedma.org or book an introductory call via Microsoft Bookings.

SEND EMAIL INTRODUCTORY CALL

Never see this message again.

DO NOT MISS OUR NEWS

Subscribe to our Newsletter