FEDMA Code of Practice for the Use of Personal Data

FEDMA’s Code of practice provides an interpretation of the European Data Protection Directive from 1995 in terms designed to be understood by direct marketers. The code has been approved in 2003 by the Data Protection Authorities at European level in the article 29 Working Party, making the FEDMA code a recognised interpretation of European data protection rules. This code aim at being reviewed in light of the adoption of the GDPR. LINK

The Online Communications Annex

The Online Communications Annex, is an addition of the FEDMA code, dedicated to electronic communication. The online Annex clarify the rules for the collection and use of electronic mail Data for Marketing. The online annex has been approved in 2010 by the Data Protection Authorities at European level in the article 29 Working Party, making it a recognised interpretation of European data protection rules. LINK

FEDMA’s charter on ethical personal data management

The FEDMA Charter provides 5 ethical management principles which the data-driven marketing industry should abide to to ensure ethical practices.

FEDMA Charter