FEDMA Article – On the 28th June, FEDMA, together with Chris Combemale, FEDMA’s Co-Chair, participated to a lunch organised by representatives of the advertising industry on ePrivacy with MEP Lauristin. Where also present representatives from […]
FEDMA Article – The Belgium Direct Marketing Association (BDMA), the Interactive Advertising Bureau Belgium (IAB) and Stimulating Marketing (STIMA) have joined together to become BAM, the Belgian Association of Marketing. Relations between consumers, customers and […]
Today, dialogue marketing strategies are mostly digital driven. They provide essential tools for companies to approach, inform and retain customers, as well as providing customer relationship services at it’s best. The development of sophisticated communication […]
FEDMA calls for marketers to be responsible to society, not just their business as it announces the appointment of new leadership team Acxiom’s Dr Sachiko Scheuing remains as co-Chair, joined by Chris Combemale from the […]
Today, dialogue marketing strategies are mostly digital driven. They provide essential tools for companies to approach, inform and retain customers, as well as providing customer relationship services at it’s best. The development of sophisticated communication […]
Fedma 2021
