Artificial Intelligence: Beyond Privacy

26th February 2018

Opinion Column by Ivan Vandermeersch, the Secretary General of the Belgian Association of Marketing (BAM) and Board Member of FEDMA.  The joyous entry of digital society into our privacy thinking has shifted up a gear […]

BDMA, IAB Belgium and STIMA Merge together

6th July 2017

FEDMA Article – The Belgium Direct Marketing Association (BDMA), the Interactive Advertising Bureau Belgium (IAB) and Stimulating Marketing (STIMA) have joined together to become BAM, the Belgian Association of Marketing. Relations between consumers, customers and […]

FEDMA represents

12th October 2016

1-to-1 marketing is a vital part of the European economy annually contributing billions of Euros across the 28 member states. Businesses use 1-to-1 marketing to talk directly to existing and potential customers to promote products […]

The value of 1-to-1 marketing

10th October 2016

1-to-1 marketing is a vital part of the European economy annually contributing with €100bn across the 28 member states. Businesses use 1-to-1 marketing to talk directly to existing and potential customers to promote products and […]