data-driven

The value of 1-to-1 marketing

10th October 2016

1-to-1 marketing is a vital part of the European economy annually contributing with €100bn across the 28 member states. Businesses use 1-to-1 marketing to talk directly to existing and potential customers to promote products and […]

A data-driven business

11th October 2016

Data is an integral part of the 1-to-1 marketing industry The value created from people’s digital identity – all the digital information about an individual – is growing at 22%  a year. Source: Liberty Global […]