1-to-1 marketing is a vital part of the European economy annually contributing with €100bn across the 28 member states. Businesses use 1-to-1 marketing to talk directly to existing and potential customers to promote products and […]
Data is an integral part of the 1-to-1 marketing industry The value created from people’s digital identity – all the digital information about an individual – is growing at 22% a year. Source: Liberty Global […]
Fedma 2021
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