BDMA, IAB Belgium and STIMA Merge together

6th July 2017

FEDMA Article – The Belgium Direct Marketing Association (BDMA), the Interactive Advertising Bureau Belgium (IAB) and Stimulating Marketing (STIMA) have joined together to become BAM, the Belgian Association of Marketing. Relations between consumers, customers and […]

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ePrivacy Directive: Combining modern marketing & Privacy

8th February 2017

February 8th, 2017 18:00 – 20:00 o’clock, followed by a cocktail European Parliament, Room A3E-2 Brussels This year, FEDMA’s annual event is dedicated to the review of the ePrivacy Directive. The European Commission has published a […]

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Munich: Data Driven Marketing Conference

23rd November 2016

The conference on marketing and technology. The Data Driven Marketing Conference (DDMC) is a conference bringing together technology and marketing. Participants will get an overview of the offers of marketing suits and ad technology solutions, […]

The Role of FEDMA

12th October 2016

FEDMA is the Federation of European Direct and Interactive Marketing and represents the interests of data-driven marketers from across Europe in Brussels.  It operates mainly through the participation of European DMAs and significant companies who […]

FEDMA represents

12th October 2016

1-to-1 marketing is a vital part of the European economy annually contributing billions of Euros across the 28 member states. Businesses use 1-to-1 marketing to talk directly to existing and potential customers to promote products […]