artificial intelligence

Artificial Intelligence: How Europe is shooting itself in the foot with the GDPR

5th July 2018

Opinion Column by Ivan Vandermeersch, the Secretary General of the Belgian Association of Marketing (BAM) and Board Member of FEDMA. On 25 April, the Commission communicated that together with the Member States, it was working on a […]

Bridging marketing’s data and digital skills gap

10th October 2016

4th October 2016 – The Digital Economy is increasingly important to every business and country throughout Europe, with the estimated turnover for the continent expected to reach £182 (€216bn) in 2016, which would mark a […]