FEDMA represents

12th October 2016

1-to-1 marketing is a vital part of the European economy annually contributing over €100bn across the 28 member states. Businesses use 1-to-1 marketing to talk directly to existing and potential customers to promote products or […]

The value of 1-to-1 marketing

10th October 2016

1-to-1 marketing is a vital part of the European economy annually contributing with €100bn across the 28 member states. Businesses use 1-to-1 marketing to talk directly to existing and potential customers to promote products and […]