POLICY AREA
Position Papers
FEDMA works for a thriving European data and marketing industry that balances privacy and innovation to cultivarte customer trust and sustainable long-term value.
By advocating for the interests of its members, FEDMA's policy initiatives revolve around four key areas: consumer protection, data transfers, digital economy, and privacy & data protection.
In addition, FEDMA offers a member-exclusive policy tracker that provides an up-to-date overview of the files included in the data-driven marketing spectrum. This tracker gives members insight into the latest and upcoming developments and offers an overview of what happens in the sector
Digital Economy
Privacy & Data Protection
FEDMA response to EDPB guidelines on pseudonymization
25 March 2025FEDMA response to EDPB Guidelines on Legitimate Interest
25 November 2024Industry statement on EDPB Opinion: AI model training & data use
31 October 2024Industry calls for revamping the GDPR risk-based approach
26 July 2024
Consumer Protection
FEDMA position paper on the withdrawal button in financial services contract Directive
20 March 2023FEDMA position paper on Digital fairness – fitness check on EU consumer law
16 March 2023FEDMA answer to the new Consumer Agenda public consultation
2 October 2020FEDMA additional paper for the new Consumer Agenda public consultation
2 October 2020Data Transfers
Industry’s amendments on ePrivacy Croatian Presidency proposal for article 8
20 March 2020FEDMA paper on our support for ‘adequacy plus’ decision for the UK
30 August 2018FEDMA answer on building a data economy communication
27 April 2017ICDP co-signed letter on the free flow of data initiative to the Council of the European Union
4 December 2016
