The German Act Against Unfair Competition (Gesetz gegen den unlauteren Wettbewerb) dated 3rd July 2004 and the revised German Telecommunications Act (Telekommunikationsgesetz) dated 22nd June 2004 implemented Article 13 of the EU Privacy and Electronic Communications Directive. The Telecommunication Act applies only to telecommunication service providers in addition to the Unfair Competition Act, which contains specific provision for direct marketing. The Telemedia Act (Telemediengesetz) also contains sectors specific rules that apply to telecommunication service providers, e.g. website providers.
In January 2017, the European Commission published a proposal for an ePrivacy Regulation.