Fax Marketing B2B/B2C

Fax marketing operates under the opt-in regime. It is not permissible to perform direct marketing by fax to corporate and individual subscribers without their prior consent, given in an explicit manner.

Governing law: Article L. 34-5 du CPCE ; Article L. 121-20-5 du Code de la consommation ; délibération n°85-79 du 10 décembre 1985.

Sanctions: administrative fines may not exceed the amount of € 3,000 for a natural person and € 15,000 for a legal person.