National Self-Regulation

  • The Code of Ethics and Standards of Practice of the Canadian Marketing Association (CMA) establishes and promotes high standards for the conduct of marketing in Canada. It is mandatory for CMA members, with respect to both B2B & B2C marketing.

Please visit: http://www.the-cma.org/regulatory/code-of-ethics

 

  • The CMA has published a series of compliance and best practices guides that establish best practices for marketers in Canada and assist members with understanding and navigating regulatory frameworks. There are links to some of this guidance elsewhere in this summary.

Please visit: https://www.the-cma.org/regulatory/code-and-guidelines/CMA-Guide-Transparency-for-Consumers

 

  • The Digital Advertising Alliance of Canada’s (DAAC) self-regulatory program for online behavioural advertising is designed to give consumers a better understanding of, and greater control over, the ads that are displayed to them based on their online behaviour. The Canadian marketing and advertising trade associations that comprise the DAAC and the companies that have joined the program, all share a commitment to delivering a robust and credible program for notice and choice of online behavioural advertising, in order to enhance consumer confidence in the online medium.

Please visit: http://youradchoices.ca/