PEEAC: Certified Courses Please find below a list of courses certified by PEEAC: European Diploma in Direct and Interactive Marketing Bavarian Academy of Advertising and Marketing, Germany Cardiff Business School, UK DDA (Deutsche Direktmarketing Akademie), […]
FEDMA is the Federation of European Direct and Interactive Marketing and represents the interests of data-driven marketers from across Europe in Brussels. It operates mainly through the participation of European DMAs and significant companies who […]
Be Honest and Fair Organisations are expected to be honest and fair and offer a clear customer journey. Organisations are expected to be clear with customers and prospects about why they collect data and how […]
Today, dialogue marketing strategies are mostly digital driven. They provide essential tools for companies to approach, inform and retain customers, as well as providing customer relationship services at it’s best. The development of sophisticated communication […]
1-to-1 marketing is a vital part of the European economy annually contributing over €100bn across the 28 member states. Businesses use 1-to-1 marketing to talk directly to existing and potential customers to promote products or […]
Fedma 2017