PEEAC – all information needed

16th October 2016

Here we inform you about the information needed to think about an accreditation at FEAC. We also link to the certified courses offered by various providers. Who benefits?  Benefits to Industry An ample pool of […]

Education

16th October 2016

PEEAC- FEDMA’s commitment to ensure high standards for on-going education in Data Driven Marketing For Data-Driven Marketing to flourish, effective educational programs are a fundamental prerequisite. Only when educational programs in Europe include the latest […]

The Role of FEDMA

12th October 2016

The growth of data driven marketing requires a right balance between the rights of the citizens and the needs for targeting of the communication and research industry. “There is only one valid definition of business […]

Our principles

12th October 2016

Be Honest and Fair Organisations are expected to be honest and fair and offer a clear customer journey. Organisations are expected to be clear with customers and prospects about why they collect data and how […]

FEDMA’s Mission

12th October 2016

Today, dialogue marketing strategies are mostly digital driven. They provide essential tools for companies to approach, inform and retain customers, as well as providing customer relationship services at it’s best. The development of sophisticated communication […]

FEDMA represents

12th October 2016

1-to-1 marketing is a vital part of the European economy annually contributing over €100bn across the 28 member states. Businesses use 1-to-1 marketing to talk directly to existing and potential customers to promote products or […]