Brussels adapts to COVID-19
FEDMA staff is currently working from home till the 6th April and remains available to answer your questions via email. In the light of the COVID-19 outbreak, many EU institutions have adapted their way of […]
What we do
FEDMA’s Mission
Today, dialogue marketing strategies are mostly digital driven. They provide essential tools for companies to approach, inform and retain customers, as well as providing customer relationship services at it’s best. The development of sophisticated communication […]
FEDMA represents
1-to-1 marketing is a vital part of the European economy annually contributing billions of Euros across the 28 member states. Businesses use 1-to-1 marketing to talk directly to existing and potential customers to promote products […]
PEEAC – all information needed
PEEAC: Certified Courses Please find below a list of courses certified by PEEAC: European Diploma in Direct and Interactive Marketing Bavarian Academy of Advertising and Marketing, Germany Cardiff Business School, UK DDA (Deutsche Direktmarketing Akademie), […]
The Role of FEDMA
FEDMA is the Federation of European Direct and Interactive Marketing and represents the interests of data-driven marketers from across Europe in Brussels. It operates mainly through the participation of European DMAs and significant companies who […]
FEDMA’s Mission
Today, dialogue marketing strategies are mostly digital driven. They provide essential tools for companies to approach, inform and retain customers, as well as providing customer relationship services at it’s best. The development of sophisticated communication […]
Our principles
Be Honest and Fair Organisations are expected to be honest and fair and offer a clear customer journey. Organisations are expected to be clear with customers and prospects about why they collect data and how […]