FEDMA gave an interview to Privacy Laws & Business regarding the e-Privacy draft regulation. The Romanian presidency of the EU Council, which hopes to reach agreement on the e-Privacy file at Council within the next […]
Personal data processed for direct marketing purposes relies mostly on “consent” (art. 6a) and “legitimate interest” (art. 6f). However, there is strong tendency in the market to suggest that consent is the only valid legal […]
At the General Assembly on 9th March in the Museum of Communication in Frankfurt, the German Direct Marketing Association has set an important course for the future. With the adoption of a new vision and […]
After invalidated the Safe Harbour agreement to transfer personal data to the US, the Court of Justice of the European Union (CJEU) will soon be asked to look into another existing tool for international data […]
FEDMA article – Most of the EU citizens are not willing to pay for any services or content online, while 9 out of 10 users say that they would stop accessing their most used websites and […]
Why is DDV a FEDMA member? FEDMA is the Federation of European Direct and Interactive Marketing and represents the interests of data-driven marketers from across Europe in Brussels. It operates mainly through the participation of […]
FEDMA is the Federation of European Direct and Interactive Marketing and represents the interests of data-driven marketers from across Europe in Brussels. It operates mainly through the participation of European DMAs and significant companies such […]
FEDMA calls for marketers to be responsible to society, not just their business as it announces the appointment of new leadership team Acxiom’s Dr Sachiko Scheuing remains as co-Chair, joined by Chris Combemale from the […]
Fedma 2021
