FEDMA priorities 2019 – 2024

8th August 2019

click here to download the document FEDMA objectives for the new European Parliament and European Commission In today’s modern world, advertisement is a part of daily life, as expressed on public transportations, TV and radio, […]

FEDMA welcomes a new Board Member – SNCD

1st July 2019

The Federation of European Direct and Interactive Marketing (FEDMA) welcomes the appointment of Mr Didier Farge, President of the Strategy Committee of the SNCD (French Data Marketing Industry Association) as new Board Member following its […]

Legitimate interest: the debate!

21st February 2019

Personal data processed for direct marketing purposes relies mostly on “consent” (art. 6a) and “legitimate interest” (art. 6f). However, there is strong tendency in the market to suggest that consent is the only valid legal […]

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