FEDMA welcomes a new Board Member – SNCD

1st July 2019

The Federation of European Direct and Interactive Marketing (FEDMA) welcomes the appointment of Mr Didier Farge, President of the Strategy Committee of the SNCD (French Data Marketing Industry Association) as new Board Member following its […]

Legitimate interest: the debate!

21st February 2019

Personal data processed for direct marketing purposes relies mostly on “consent” (art. 6a) and “legitimate interest” (art. 6f). However, there is strong tendency in the market to suggest that consent is the only valid legal […]

Case Study: Evidon

24th August 2017

FEDMA is the Federation of European Direct and Interactive Marketing and represents the interests of data-driven marketers from across Europe in Brussels.  It operates mainly through the participation of European DMAs and significant companies such […]

Case Study: DDV

24th August 2017

Why is DDV a FEDMA member? FEDMA is the Federation of European Direct and Interactive Marketing and represents the interests of data-driven marketers from across Europe in Brussels.  It operates mainly through the participation of […]

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