click here to download the document FEDMA objectives for the new European Parliament and European Commission In today’s modern world, advertisement is a part of daily life, as expressed on public transportations, TV and radio, […]
22nd July – Brussels – The European business community (15 organizations, including FEDMA) presents its voluntary tool (link) to better inform consumers when they’re shopping online. The aim is to help companies find good ways […]
The Information Commissioner’s Office (ICO) in the UK published on the 20th of June a report on adtech and real time bidding. The report produced after the ICO reviewed how personal data is used in […]
The Federation of European Direct and Interactive Marketing (FEDMA) welcomes the appointment of Mr Didier Farge, President of the Strategy Committee of the SNCD (French Data Marketing Industry Association) as new Board Member following its […]
The European Commission aims at facilitating and enhancing cooperation on Artificial Intelligence (AI) across the EU to boost its competitiveness and ensure trust based on EU values. Following its strategy on AI for Europe, the […]
FEDMA gave an interview to Privacy Laws & Business regarding the e-Privacy draft regulation. The Romanian presidency of the EU Council, which hopes to reach agreement on the e-Privacy file at Council within the next […]
Personal data processed for direct marketing purposes relies mostly on “consent” (art. 6a) and “legitimate interest” (art. 6f). However, there is strong tendency in the market to suggest that consent is the only valid legal […]
At the General Assembly on 9th March in the Museum of Communication in Frankfurt, the German Direct Marketing Association has set an important course for the future. With the adoption of a new vision and […]
After invalidated the Safe Harbour agreement to transfer personal data to the US, the Court of Justice of the European Union (CJEU) will soon be asked to look into another existing tool for international data […]
FEDMA article – Most of the EU citizens are not willing to pay for any services or content online, while 9 out of 10 users say that they would stop accessing their most used websites and […]
Fedma 2017