FEDMA submitted its response to the consultation for the EU’s new ‘Consumer Agenda‘. One question touched upon the possibility to introduce an opt out system for consumers from personalised offers and prices. FEDMA considers overall […]
On the 29th July, the US congress held a hearing of the CEOs of Facebook, Amazon, Google and Apple, on the probe of the dominance of digital platforms, following a yearlong investigation. The hearing was […]
Following intensive consultations, the EU heads of state and government have reached agreement on a recovery fund to address the consequences of the pandemic and on a new Multiannual Financial Framework (MFF). The grants and […]
Together with 11 trade associations from the advertising and retail sectors, FEDMA has sent a letter to the European Data Prediction Board, calling for the respect of the flexibility afforded by the GDPR for cookie walls, […]
On 2 July, following Apple’s announcement of their new operating system, iOS14, which includes major changes to its Identifier for Advertisers (IFDA), FEDMA joined a coalition of 16 organisations to call for standards promoting interoperability […]
FEDMA is thrilled to have published an article entitled “What does the future hold for marketing and legitimate interest ». This article was first published on the front page of Privacy Laws & Business International […]
Acxiom’s Dr. Sachiko Scheuing and DMA UK’s Chris Combemale re-elected as co-chairs of FEDMA 17 June 2020 – The Federation of European Direct and Interactive Marketing (FEDMA) announced its newly elected leadership team today. […]
The European Data Protection Board published its annual report on the 18th May. The document includes an interesting note on what to expect from the DPAs in 2020. Furthermore, the document is a full recap […]
The recent survey conducted among FEDMA’s member demonstrated the importance of information sharing on the situation faced by the data marketing industry in Europe. During a webinar organised on the 26th April, FEDMA members had […]
In a letter send today to the European Commission, FEDMA calls on policy makers and regulators to support the data marketing industry in Europe in its contribution to the relaunch of the economy impacted by […]
Fedma 2021
