FEDMA, the Federation of European Direct and Interactive Marketing, published an updated position paper on Legitimate Interest. Indeed, in the context of the upcoming Commission report on GDPR implementation, and as the European Data Protection […]
FEDMA staff is currently working from home till the 6th April and remains available to answer your questions via email. In the light of the COVID-19 outbreak, many EU institutions have adapted their way of […]
“Keep Calm & Foster Trust: In the GDPR era, how industry actions and the right EU digital policies can support consumer trust and innovation” On the 18th November 2019, FEDMA organized its annual data protection […]
FEDMA calls for industry support because brands’ capacity to reach out to customers and prospects is being challenged. What happened? A fair and balanced processing of data for sponsoring is heavily fined. The Tennis Association […]
On 21 March, the Romanian Presidency announced that a provisional agreement, confirmed the following week by Member States’ ambassadors in COREPER, had been reached in trilogue on the modernisation of EU consumer law. The text of the […]
The Romanian Presidency of the Council is moving forward with the ePrivacy file. The Telecommunication working group (TELEWG) of the Council has met on the 12th and 14th of March to discuss the file. Now […]
Member states’ ambassadors meeting in the Council’s Permanent Representatives Committee agreed today on the Council’s position on a draft directive which amends four existing EU directives protecting consumers’ interests. The draft directive covers a wide […]
FEDMA gave an interview to Privacy Laws & Business regarding the e-Privacy draft regulation. The Romanian presidency of the EU Council, which hopes to reach agreement on the e-Privacy file at Council within the next […]
Personal data processed for direct marketing purposes relies mostly on “consent” (art. 6a) and “legitimate interest” (art. 6f). However, there is strong tendency in the market to suggest that consent is the only valid legal […]
FEDMA team would like to thank you for your support and sends you our very best wishes for 2019. For your information, our office is closed from 24th December to 2nd January included. Early December, […]
Fedma 2021
