FEDMA is the Federation of European Direct and Interactive Marketing and represents the interests of the data and marketing industry in Europe in Brussels. It operates mainly through the participation of 21 European DMAs and […]
FEDMA continues to support self regulation in general and more particularly, co regulation for data protection. For example, FEDMA is committed to updated its Code of Conduct to the GDPR. FEDMA also called for the […]
The European Commission plans to publish a proposal on AI early 2021. This initiative should ensure that AI is safe, lawful and in line with EU fundamental rights. The overall goal is to stimulate the […]
Together with 11 trade associations from the advertising and retail sectors, FEDMA has sent a letter to the European Data Prediction Board, calling for the respect of the flexibility afforded by the GDPR for cookie walls, […]
On 2 July, following Apple’s announcement of their new operating system, iOS14, which includes major changes to its Identifier for Advertisers (IFDA), FEDMA joined a coalition of 16 organisations to call for standards promoting interoperability […]
FEDMA is thrilled to have published an article entitled “What does the future hold for marketing and legitimate interest ». This article was first published on the front page of Privacy Laws & Business International […]
Acxiom’s Dr. Sachiko Scheuing and DMA UK’s Chris Combemale re-elected as co-chairs of FEDMA 17 June 2020 – The Federation of European Direct and Interactive Marketing (FEDMA) announced its newly elected leadership team today. […]
The recent survey conducted among FEDMA’s member demonstrated the importance of information sharing on the situation faced by the data marketing industry in Europe. During a webinar organised on the 26th April, FEDMA members had […]
In a letter send today to the European Commission, FEDMA calls on policy makers and regulators to support the data marketing industry in Europe in its contribution to the relaunch of the economy impacted by […]
On the 18th November 2019, FEDMA organized its annual data protection event at the European Parliament. This year’s debate was focused on the importance to foster user’s trust, both through industry’s efforts, and with a […]
Fedma 2021
