A data-driven business
Data is an integral part of the 1-to-1 marketing industry The value created from people’s digital identity – all the digital information about an individual – is growing at 22% a year. Source: Liberty Global […]
FEDMA
Worth thinking of
Vital to the German economy 18% of total advertising spend in Germany comes from 1-to-1 marketing Tangible benefits for the UK businesses 23% of UK sales are generated by 1-to-1 marketing
1-to-1 marketing creates sales
Each € spent on 1-to-1 marketing generates €8-21 worth of additional sales
The three big economies lead the way
More than half of the €100bn is spent in France, Germany and the UK Zu Anti-Banner hinzufügen
The EU economy needs 1-to-1 marketing
€100bn is spent on 1-to-1 marketing across the 28 member states Zu Anti-Banner hinzufügen
The value of 1-to-1 marketing
1-to-1 marketing is a vital part of the European economy annually contributing with €100bn across the 28 member states. Businesses use 1-to-1 marketing to talk directly to existing and potential customers to promote products and […]