Together with 11 trade associations from the advertising and retail sectors, FEDMA has sent a letter to the European Data Prediction Board, calling for the respect of the flexibility afforded by the GDPR for cookie walls, […]
On 2 July, following Apple’s announcement of their new operating system, iOS14, which includes major changes to its Identifier for Advertisers (IFDA), FEDMA joined a coalition of 16 organisations to call for standards promoting interoperability […]
FEDMA is thrilled to have published an article entitled “What does the future hold for marketing and legitimate interest ». This article was first published on the front page of Privacy Laws & Business International […]
Acxiom’s Dr. Sachiko Scheuing and DMA UK’s Chris Combemale re-elected as co-chairs of FEDMA 17 June 2020 – The Federation of European Direct and Interactive Marketing (FEDMA) announced its newly elected leadership team today. […]
In a letter send today to the European Commission, FEDMA calls on policy makers and regulators to support the data marketing industry in Europe in its contribution to the relaunch of the economy impacted by […]
“Keep Calm & Foster Trust: In the GDPR era, how industry actions and the right EU digital policies can support consumer trust and innovation” On the 18th November 2019, FEDMA organized its annual data protection […]
The recent survey conducted among FEDMA’s member demonstrated the importance of information sharing on the situation faced by the data marketing industry in Europe. During a webinar organised on the 26th April, FEDMA members had […]
FEDMA calls for industry support because brands’ capacity to reach out to customers and prospects is being challenged. What happened? A fair and balanced processing of data for sponsoring is heavily fined. The Tennis Association […]
FEDMA staff is currently working from home till the 6th April and remains available to answer your questions via email. In the light of the COVID-19 outbreak, many EU institutions have adapted their way of […]
FEDMA, the Federation of European Direct and Interactive Marketing, published an updated position paper on Legitimate Interest. Indeed, in the context of the upcoming Commission report on GDPR implementation, and as the European Data Protection […]
Fedma 2019