On February 10th, the Council of the European Union confirmed the mandate for negotiations on the ePrivacy Regulation. Following almost four years and eight EU presidencies, EU Member States’ compromise has tried to set the […]
GDPR and the UK Data Protection Act were implemented in May 2018 following more than six years discussions in the EU legislative processes and a further two years implementation period for companies and governments. The […]
FEDMA team would like to thank you for your support and wishes you all the best for the end of the year, with your family and friends in the safest way. We are looking forward […]
A message from the FEDMA Co-Chairs Chris Combemale and Sachiko Scheuing. It is with great regret that FEDMA announces the departure of Mathilde Fiquet who has resigned as Directeur General to accept a new position […]
FEDMA is the Federation of European Direct and Interactive Marketing and represents the interests of the data and marketing industry in Europe in Brussels. It operates mainly through the participation of 21 European DMAs and […]
FEDMA continues to support self regulation in general and more particularly, co regulation for data protection. For example, FEDMA is committed to updated its Code of Conduct to the GDPR. FEDMA also called for the […]
The European Commission plans to publish a proposal on AI early 2021. This initiative should ensure that AI is safe, lawful and in line with EU fundamental rights. The overall goal is to stimulate the […]
Together with 11 trade associations from the advertising and retail sectors, FEDMA has sent a letter to the European Data Prediction Board, calling for the respect of the flexibility afforded by the GDPR for cookie walls, […]
On 2 July, following Apple’s announcement of their new operating system, iOS14, which includes major changes to its Identifier for Advertisers (IFDA), FEDMA joined a coalition of 16 organisations to call for standards promoting interoperability […]
FEDMA is thrilled to have published an article entitled “What does the future hold for marketing and legitimate interest ». This article was first published on the front page of Privacy Laws & Business International […]
Fedma 2019