8 April 2021 – The Federation of European Direct and Interactive Marketing (FEDMA) is pleased to welcome the arrival of 2 new staff members on its team. Following a reshuffling last year, FEDMA leadership took the […]
Ahead of the trilogue meeting on 29 September, associations representing companies from European news media, press and data marketing would like to raise serious concerns about one of the conclusions of the 4th technical trilogue […]
FEDMA held its first hybrid internal meeting since March 2020 and was thrilled to welcome some of its members in person in Brussels. FEDMA and its members are particularly concerned with the recent update that […]
On February 10th, the Council of the European Union confirmed the mandate for negotiations on the ePrivacy Regulation. Following almost four years and eight EU presidencies, EU Member States’ compromise has tried to set the […]
FEDMA supports the best practice of Robinson lists which help the flow of information while respecting individual’s choice. Robinson lists go hand in hand with opt-out regimes, which rely on legitime interest and thus facilitate […]
FEDMA took part in a panel on Thursday 3 June at the 2021 Digital Marketing World Forum Global event on the importance of consumer education in online advertising. The panel was moderated by Konrad Shek, […]
Brussels, 7 May 2021 – Earlier this week, FEDMA published its new name and visual identity to better reflect the reality of the data-driven marketing industry in Europe. FEDMA, which now stands for the Federation […]
FEDMA has updated the privacy policy of its official website, following the integration of Google Analytics into the website’s functionalities. This update is part of FEDMA’s broader overhaul of its communication strategy initiated by Robin […]
Geraldine Proust, Director for Public Affairs at FEDMA, was invited by Tim Van Canneyt, Partner at Fieldfisher and Privacy Connect by Onetrust, at their Belgium chapter, to join a panel on GDPR Codes of Conduct. […]
GDPR and the UK Data Protection Act were implemented in May 2018 following more than six years discussions in the EU legislative processes and a further two years implementation period for companies and governments. The […]
Fedma 2021
