FEDMA calls for marketers to be responsible to society, not just their business as it announces the appointment of new leadership team Acxiom’s Dr Sachiko Scheuing remains as co-Chair, joined by Chris Combemale from the […]
As you may know FEDMA held a special event on the ePrivacy directive. For all participants, speakers and visitors of our web page we offer to have a look to two different videos taken at […]
On the 8th February 2017, at the European Parliament in Brussels, FEDMA held a debate on the future of ePrivacy. The event, ePrivacy Directive: combining modern marketing and privacy attracted a large audience. They were […]
81% of the businesses say that their ability to target the right people with the right message is vital for the success of their 1-to-1 marketing campaigns
Data is an integral part of the 1-to-1 marketing industry The value created from people’s digital identity – all the digital information about an individual – is growing at 22% a year. Source: Liberty Global […]
Vital to the German economy 18% of total advertising spend in Germany comes from 1-to-1 marketing Tangible benefits for the UK businesses 23% of UK sales are generated by 1-to-1 marketing
Each € spent on 1-to-1 marketing generates €8-21 worth of additional sales
More than half of the €100bn is spent in France, Germany and the UK Zu Anti-Banner hinzufügen
€100bn is spent on 1-to-1 marketing across the 28 member states Zu Anti-Banner hinzufügen
1-to-1 marketing is a vital part of the European economy annually contributing with €100bn across the 28 member states. Businesses use 1-to-1 marketing to talk directly to existing and potential customers to promote products and […]
Fedma 2017