Together with 11 trade associations from the advertising and retail sectors, FEDMA has sent a letter to the European Data Prediction Board, calling for the respect of the flexibility afforded by the GDPR for cookie walls, […]
On 2 July, following Apple’s announcement of their new operating system, iOS14, which includes major changes to its Identifier for Advertisers (IFDA), FEDMA joined a coalition of 16 organisations to call for standards promoting interoperability […]
FEDMA is thrilled to have published an article entitled “What does the future hold for marketing and legitimate interest ». This article was first published on the front page of Privacy Laws & Business International […]
Acxiom’s Dr. Sachiko Scheuing and DMA UK’s Chris Combemale re-elected as co-chairs of FEDMA 17 June 2020 – The Federation of European Direct and Interactive Marketing (FEDMA) announced its newly elected leadership team today. […]
The recent survey conducted among FEDMA’s member demonstrated the importance of information sharing on the situation faced by the data marketing industry in Europe. During a webinar organised on the 26th April, FEDMA members had […]
In a letter send today to the European Commission, FEDMA calls on policy makers and regulators to support the data marketing industry in Europe in its contribution to the relaunch of the economy impacted by […]
On the 18th November 2019, FEDMA organized its annual data protection event at the European Parliament. This year’s debate was focused on the importance to foster user’s trust, both through industry’s efforts, and with a […]
FEDMA is very pleased to have attended the European Data Protection Board workshop on Data Subject Rights on the 4th November. The right to access was the most discussed data subject right, with the industry […]
FEDMA is very pleased to have attended the 41st International Conference of Data Protection and Privacy Commissioners (ICDPPC) in Tirana, Albania, where members agreed a framework that aims to strengthen the group’s position as an effective […]
Fedma 2019