FEDMA held its first hybrid internal meeting since March 2020 and was thrilled to welcome some of its members in person in Brussels. FEDMA and its members are particularly concerned with the recent update that […]
As one of the founders and member of the European Interactive Digital Advertising Alliance (EDAA), FEDMA is happy to attend the 2021 EDAA Summit: Choices for a better future, an event that aims to bring together industry, […]
FEDMA considers that the new guidelines still tend to over emphasize joint controllership. However, FEDMA notes some new relevant examples on marketing which seem to clarify some of the issues we had raised. FEDMA had […]
On February 10th, the Council of the European Union confirmed the mandate for negotiations on the ePrivacy Regulation. Following almost four years and eight EU presidencies, EU Member States’ compromise has tried to set the […]
FEDMA supports the best practice of Robinson lists which help the flow of information while respecting individual’s choice. Robinson lists go hand in hand with opt-out regimes, which rely on legitime interest and thus facilitate […]
FEDMA, which now stands for the Federation of European Data and Marketing, has a clear mission statement: aiming for a thriving European data and marketing industry that balances privacy and innovation to build customer trust and sustainable long-term value. For more information, please click […]
As follow-up to its Digital Decade Communication of 9 March, the Commission launched a public consultation on the formulation of a set of principles to promote and uphold EU values in the digital space. Aimed […]
11 May 2021 – The global business community that our organisations jointly represent is disappointed by the negative vote on the draft EU-UK adequacy decisions in the European Parliament’s Civil Liberties Committee (LIBE Committee) on […]
On 19 February 2021, the European Commission published its draft data adequacy decisions for the transfer of personal data to the UK. This includes two draft decisions for the adequate protection of personal data by […]
GDPR and the UK Data Protection Act were implemented in May 2018 following more than six years discussions in the EU legislative processes and a further two years implementation period for companies and governments. The […]
Fedma 2021
