Together with 11 trade associations from the advertising and retail sectors, FEDMA has sent a letter to the European Data Prediction Board, calling for the respect of the flexibility afforded by the GDPR for cookie walls, […]
The recent survey conducted among FEDMA’s member demonstrated the importance of information sharing on the situation faced by the data marketing industry in Europe. During a webinar organised on the 26th April, FEDMA members had […]
On the 2nd April, European Commission President Ursula van der Leyen presented a new set of measures taken by the European Commission to respond to the coronavirus outbreak. These new action complements the ones adopted […]
The European Commission and national governments are already adopting state aid measures for some sectors. On Friday, 13 March, the Commission adopted a Communication setting out the many possibilities that already exist: €37 billion Coronavirus […]
FEDMA calls for industry support because brands’ capacity to reach out to customers and prospects is being challenged. What happened? A fair and balanced processing of data for sponsoring is heavily fined. The Tennis Association […]
On 19 February, the Commissioner for Internal Market, Mr Thierry Breton, presented the new initiatives in the digital sector (“A Strategy for Europe – Fit for the Digital Age“, “White Paper on Artificial Intelligence”, “European […]
5G will allow a 1000-fold increase in debit compared to 4G. The main advantage is the reduction of latency, the reaction time after a click on your smartphone, tablet or connected computer. The 5G will […]
On the 18th November 2019, FEDMA organized its annual data protection event at the European Parliament. This year’s debate was focused on the importance to foster user’s trust, both through industry’s efforts, and with a […]
FEDMA is very pleased to have attended the 41st International Conference of Data Protection and Privacy Commissioners (ICDPPC) in Tirana, Albania, where members agreed a framework that aims to strengthen the group’s position as an effective […]
Fedma 2019