8 April 2021 – The Federation of European Direct and Interactive Marketing (FEDMA) is pleased to welcome the arrival of 2 new staff members on its team. Following a reshuffling last year, FEDMA leadership took the […]
FEDMA is thrilled to announce it will organise a high-level panel at the upcoming IAPP Europe Data Protection Congress in Brussels. The panel, titled Data Marketing & Data Protection: What Happens Next?, will take place […]
1 October 2021 – This statement is co-signed by ESOMAR, FEDMA and EFAMRO without prejudice to any additional individual statement that might be submitted by the respective organizations and which we recommend to keep into […]
The European Data Protection Board published a consultation on their draft Guidelines 04/2021 on codes of conduct as tools for transfers. FEDMA is developing a transnational GDPR Code of Conduct and it would be interesting […]
Ahead of the trilogue meeting on 29 September, associations representing companies from European news media, press and data marketing would like to raise serious concerns about one of the conclusions of the 4th technical trilogue […]
Amidst fast-paced technological changes and a regulatory shift towards a closer interplay between data protection and competition, the Data and Marketing Industry is experiencing exciting and challenging developments. FEDMA Talks: In first-party data we trust […]
FEDMA held its first hybrid internal meeting since March 2020 and was thrilled to welcome some of its members in person in Brussels. FEDMA and its members are particularly concerned with the recent update that […]
As one of the founders and member of the European Interactive Digital Advertising Alliance (EDAA), FEDMA is happy to attend the 2021 EDAA Summit: Choices for a better future, an event that aims to bring together industry, […]
FEDMA considers that the new guidelines still tend to over emphasize joint controllership. However, FEDMA notes some new relevant examples on marketing which seem to clarify some of the issues we had raised. FEDMA had […]
On February 10th, Member States’ representatives from the Council of the EU agreed on a negotiating mandate for the draft ePrivacy Regulation after almost four years of intense discussions. The text approved by the EU […]
Fedma 2021
