FEDMA calls for marketers to be responsible to society, not just their business as it announces the appointment of new leadership team Acxiom’s Dr Sachiko Scheuing remains as co-Chair, joined by Chris Combemale from the […]
As you may know FEDMA held a special event on the ePrivacy directive. For all participants, speakers and visitors of our web page we offer to have a look to two different videos taken at […]
On the 8th February 2017, at the European Parliament in Brussels, FEDMA held a debate on the future of ePrivacy. The event, ePrivacy Directive: combining modern marketing and privacy attracted a large audience. They were […]
February 8th, 2017 18:00 – 20:00 o’clock, followed by a cocktail European Parliament, Room A3E-2 Brussels This year, FEDMA’s annual event is dedicated to the review of the ePrivacy Directive. The European Commission has published a […]
The DDMA published a research contributes to the social debate on privacy. They investigate which internal and external factors influence this concept, pointing out the implications for organizations’ data propositions and for public education and […]
22nd November 2016 – Just three months have passed since EU-US Privacy Shield was agreed and at least two allegations have already been submitted to the courts of the EU. One of the challenges was […]
21st November 2016 – According to a new study, the volume of data protection disputes could rise six-fold over the next five years. The study was initiated and implemented by the School of International Arbitration […]
81% of the businesses say that their ability to target the right people with the right message is vital for the success of their 1-to-1 marketing campaigns
Data is an integral part of the 1-to-1 marketing industry The value created from people’s digital identity – all the digital information about an individual – is growing at 22% a year. Source: Liberty Global […]
Vital to the German economy 18% of total advertising spend in Germany comes from 1-to-1 marketing Tangible benefits for the UK businesses 23% of UK sales are generated by 1-to-1 marketing
Fedma 2017