Videos from the ePrivacy directive event

16th March 2017

As you may know FEDMA held a special event on the ePrivacy directive. For all participants, speakers and visitors of our web page we offer to have a look to two different videos taken at […]

DDMA Study: What consumers think about data

24th November 2016

The DDMA published a research contributes to the social debate on privacy. They investigate which internal and external factors influence this concept, pointing out the implications for organizations’ data propositions and for public education and […]

Is Privacy Shield strong enough?

22nd November 2016

22nd November 2016 – Just three months have passed since EU-US Privacy Shield was agreed and at least two allegations have already been submitted to the courts of the EU. One of the challenges was […]

A data-driven business

11th October 2016

Data is an integral part of the 1-to-1 marketing industry The value created from people’s digital identity – all the digital information about an individual – is growing at 22%  a year. Source: Liberty Global […]

Worth thinking of

11th October 2016

Vital to the German economy 18% of total advertising spend in Germany comes from 1-to-1 marketing Tangible benefits for the UK businesses 23% of UK sales are generated by 1-to-1 marketing  

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